Flightglobal.com, a leading online news and information provider for the aviation and aerospace industries, recently honored Honeywell with a 2008 “Best Online Marketing Campaign” Silver Award. Honeywell Aerospace won the award for the new product launch of the Intuvue™ family of advanced weather radar systems, featuring the IntuVue 3-D Weather Radar microsite which entices users to explore the benefits of Intuvue through animated features and video demonstrations. The microsite was a key element in the campaign judging, which considered originality, effectiveness, and use of multimedia.
The cross-functional team of product marketing, sales, strategic marketing, media relations, and communications worked closely to identify specific audiences, vital messages, and key tactics to educate customers and support sales initiatives.
More than 3,000 unique visitors from 80 countries have visited the site to date.
